How Stories Impact Our Brains
Crafting a memorable fiction or nonfiction story requires compelling characters with unmet desires, specific and sensory details that fire the imagination, tension, setbacks, a tangible setting, and a delivery with universal appeal. It also requires an understanding of how stories impact the human brain.
Neuroscientists have found that audiences attending a power point presentation experience minimal brain activity. Word recognition centers are activated—and not much more. But when the drama of a well-crafted story unfolds—complete with sensory details—the full frontal cortex lights up. Participants are right there with Eve, tasting that juicy, red cheeked apple. And […]